5 Different Ways You Could Use Business Intelligence – And How That Could Transform Your Business Overnight
5 Different Ways You Could Use Business Intelligence – And How That Could Transform Your Business Overnight

The best thing about Business Intelligence is that it can help you “ZOOM IN” on the very tipping point you’re looking for.


You don’t have to be a data or excel wiz to take advantage of Business Intelligence. You don’t have to be someone that understands numbers or knows how to work with data. You just have to be someone that wants to improve their business.


In this post, I’m going to give you 5 really quick examples from separate industries of how they used Business Intelligence to create a tipping for their business. That will give you some insight on how you can use this for yourself too.


Business Intelligence is no longer the mainstay of big behemoth companies with huge teams. It’s accessible to the small companies, with just a few staff, which makes the playing field far more level. Now you can compete with the big boys; one of the biggest shifts in this area in the last 5 years.


1)  MOBILE APPS OR GAMES – Let’s say you have a Mobile app or a game. You could have your mobile app developer install analytics into your app so that you can track every element of your user behaviour. You could then identify the very point that causes users to abandon your app or causes their interest to wane. Then you could come up with some simple ideas of what might be causing their interest to wane, test them and then compare the performance against the previous incarnation of your app. After a series of simple but significant improvements you’ll find you retain more users. This is the exact process Angry Birds used and went on to create a billion dollar franchise. Notice how Fragger didn’t take off but Angry Birds did, even though the concept is very similar? It’s because the guys at Angry Birds realised that the physics in the game had to be really polished for people to take it seriously.  Notice how smooth the flight of each bird is in the game, and the realism of the elasticity when you first launch a bird? They realised that was what was key to getting this game to a tipping point. And the rest, as we know is history.



2) A LISTINGS WEBSITE – You could analyse all the listings on your website and see which listings perform better than others. Then use those insights to help your users create better listings, because as they make more sales, so do you. That’s what AirBnB did. They discovered that host listings that had better pictures always performed better than those that didn’t, so then in the beginning they started offering a service where they would take the pictures for you, because they wanted every listing to have a great picture. Over time the users started to understand this intuitively, plus AirBnB provides listing guidance for every new host to encourage them to take the best pictures for their listing. That was the tipping point for a $800m business.



3) A FINANCIAL COMPANY – You could analyse all the transactions of your customers and look for patterns that suggest when they’re likely to make certain purchases. For example, American Express that by looking at their data discovered that when a middle-aged man suddenly took an interest in gardening as a hobby and bought 3 basic tools (A spade, a shovel and gloves), chances were his marriage was on the rocks. So American Express started sending these men offers for Divorce Lawyers. The conversion rate was phenomenal.



4) A BIG COMPANY WITH A LOT OF EMPLOYEES – You could analyse all the reasons your employees gave for why they left then fix every objection one by one and become one of the best employers in the world rivalling Facebook or Google, because that’s a large part of how they do it.



5) A FOOD RETAILER – You could analyse all your top performing menu items, pick the top 20% of items in each category (i.e. starter, main course, dessert, drinks etc.) and then reduce your menu to just those items. You’ll find every customer that walks through the door will be ecstatic because you know full well that those items perform well. Your customers won’t be able to get their menu choices wrong nor will they be paralysed by the paradox of choice. Your staff can focus on just a handful of items in each category which makes both yours and their life easier and you can keep perfecting each of the menu items even further until people can’t stop raving about your restaurant. Who takes this kind of approach? Every well known fine dining restaurant that is out there.


So there you have it. 5 Different examples in 5 different industries, and the possibilities are endless.


How will you use Business Intelligence in your company to create the very tipping point you’re looking for?

Khuram Malik
Chief Strategist & Founder
Khuram helps Founders and CEOs with strategies for growth. His biggest wish is to help create 100 household names around the globe over the next few years. He is unrepentant and relentless about early adoption and smart execution.